KOSE is thrilled to announce it has received a Bronze Shorty Award for its groundbreaking campaign for the Minnesota Department of Health, designed to inspire Minnesotans to get updated COVID-19 and flu vaccinations. This campaign took urgent public health action amidst COVID fatigue and vaccine hesitancy, increasing statewide COVID-19 vaccination rates by 28% and earning national recognition for its creative strategy and impact.

“We are incredibly proud of this achievement and the impact of this campaign,” said Nicole Newville, KOSE Founder and CEO. “Winning a Shorty Award underscores the power of creative, data-driven public health messaging. By listening to the needs of Minnesotans and crafting messages that were simple, optimistic, and culturally relevant, we were able to turn what seemed like an overwhelming challenge into an opportunity to make a real difference.”

KOSE partnered with Friends & Neighbors and Red Comma on these key strategies:

• High-impact placements on TV, radio, Connected TV, and social media.
• Tailored messaging for older adults, children, and multicultural communities.
• Engaging, text-driven video animations with a 60% video completion rate.

To view the winning entry, click here.

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KOSE is an independent Minneapolis-based media agency. It prides itself as a modern media agency in the business of human connections and exists to deliver highly personal, relevant, and inspiring content to the right person at the right moment through the proper channel.