Gathering metrics and insights to gain a holistic view of BRAND HEALTH can benefit organizations in many ways. It helps them make informed decisions about their marketing strategies and prioritize marketing initiatives. As part of that effort, social listening has grown in importance by providing real-time and dynamic insights to a brand. At KOSE, we’ve seen great success by investing in Brandwatch, a niche social listening tool. Here are examples of how utilizing a social listening tool like Brandwatch will prove useful for any kind of brand monitoring, and ultimately the overall health of the brand.

 

Access to brand monitoring across social platforms and websites

Brandwatch allows a comprehensive view into the chatter surrounding your brand by pulling insights from various social platforms and websites. Do you know who’s talking about your brand and on which site? How many unique authors are there and what kind of volume are you getting? By connecting social handles, titles, hashtags, and urls the platform is able to answer these questions and more.

Brandwatch tethers to all social accounts like Facebook, Instagram, LinkedIn, X, and TikTok. Brandwatch also skims the internet for mentions of your brand across any website or quorum, including dark posts. From there, data can be sliced copious different ways to view mention volume by days, content sources, popular authors, trending topics, emotional analysis, and so much more. 

 

Competitive intelligence

Monitoring the competition to see how effective their marketing strategies are, is something we help our clients to manage and understand. With Brandwatch, we’ve been able to build comprehensive, interactive tools that demonstrate exactly how our clients are matching up alongside their competitors. Utilizing components like mention volume, reach, trending interests, and industry benchmarks we are able to deliver data driven side by side comparisons. This helps our clients to understand industry tactics and how they can gain traction and inform their own strategy in order to remain competitive. 

 

Emotions/Sentiment monitoring

Brandwatch allows users to see a breakdown of their audience’s sentiment and emotion as it relates to the brand. Sentiment analysis works by categorizing mentions as positive, neutral, or negative. Similarly, emotion analysis categorizes with an array of negative and positive emotions. Additionally, email alerts can be set up to notify users of negative sentiments and mentions. Together, these two segments prove useful especially in times of crisis management by helping to get a handle on the severity of a situation or tackle it  before it grows into a bigger issue.

 

Segment your brand mentions by product or service line

The Brandwatch platform allows for a plethora of different ways to organize and view your data. Dashboards are fully customizable and interactive but most notably, users are also able to segment data by categories, groups, and social panels. Segmenting by categories is just one way to sort data. With this option, users can segment by product types, competitors, emotions, type of content, etc.

The Groups category allows the user to view the data all by itself or see how it compares against others. Groups can also be utilized to find share of voice or benmark rankings over time.

Lastly, the Social Panels category allows the user to create their own list or browse a large list of authors who share common interests. These social panels can also be layered into a dashboard to segment the data further. 

Gain insight into niche audiences to better understand their interests

Brandwatch’s fully customizable capabilities enable it to tap into the most specific corners. Niche brands benefit from this because the data is gathered from a query that users input, making it 100% customizable to your exact brand. From there, the platform offers various interest based segments that arrange data by word clouds, trending topics, interests plots, and topic clusters. Thus giving users a well rounded look into their audiences thoughts and interests. 

Interested in our expert opinion?  We’d love to meet up and talk about how harnessing the power of brand monitoring can help grow your business. Just tell us a little more about your goals in this FORM.